This is not a meme cure based on sketchy research. It appeared to be effective in a recent study in Brazil with 3,000 experiment participants (admittedly not enough, but more research is underway) and it has been covered extensively by mainstream (i.e., not totally crazy) news outlets.
By comparison, I recall that some of the studies that championed ivermectin as a treatment for COVID included experiment participants who were dead before the studies began.
https://www.nytimes.com/2021/10/27/health/antidepressant-flu...
https://www.wsj.com/articles/antidepressant-significantly-re...
https://www.cnn.com/videos/health/2021/02/27/coronavirus-pos...
By comparison, I recall that some of the studies that championed ivermectin as a treatment for COVID included experiment participants who were dead before the studies began.